Out Now — The Audiobook

The Luck
Percentage

You make your own luck? Think again.

A twelve-chapter deep dive into the idea
that luck isn't created or engineered —
it's assigned.
And the percentage you're born with shapes everything.

"You have eighty-five percent luck in your life. Remember that. Don't forget it."

— A stranger, in a Chelmsford salon, twenty-five years ago

The Book

Twelve chapters. One question.

Every chapter takes a different piece of your life — your birth, your body, your era, your country, your people — and asks what luck actually had to do with it.

01The Man Who KnewThe stranger, the number, the morning that started it all
02The Hand You're Born WithA mother's dream, a father's £150, and a war that shouldn't have let them meet
03Written in Your DNAWhat's inherited, what's caught in time, and what never gets a warning
04Born in the Right EraThree brothers, one phone call from Poland, and ten years that changed everything
05The Fame LotteryFour Beatles. Two of them got old.
06Kept AliveThe nightclub, the sister who warned her off, and the blood test that saved my life
07The Health Card You're DealtMy brother Philip, and the kitchen table I'll never forget
08Right Place, Right TimeA newspaper advert, a perfectionist called David, and an old bank on Broomfield Road
09The Country You Call HomeA seventeen-hour train, a door in Vienna, and a stranger who let me in
10Seventeen YearsMr Coco, and a beach in France
11"You Make Your Own Luck" — Do You Really?The phrase that drives me mad, and why it's cruelty wearing a nice jumper
12What's Your Percentage?Your turn to add it up
The Taster

Ninety seconds. That's all it takes.

The moment the stranger says the number that started everything — in Norman's own voice.

"Eighty-five percent luck in your life."

From Chapter One — "The Man Who Knew"

The moment that started it all — from Chapter One.

Early Listeners

What people are saying

The first honest reactions land here as they come in.

"WOW!!!! Just wow!! This left me already thinking about my own percentage, and desperate to hear more! I've often looked at other people who appear just as happy and hard working, not getting anywhere near the breaks that I've had. And others who appear to literally have it all, and still don't seem grateful or happy. This book is going to be epic."

— Kellie Green

"Your testimonial could sit right here."

— Reserved for early listener feedback

"Your testimonial could sit right here."

— Reserved for early listener feedback

Get The Audiobook

The Luck Percentage

Narrated in full by Norman Ellis. Twelve chapters. About two hours of listening.

£9.99 / one-time